Translating complex technology into seamless experiences that drive results.

The first fully-featured digital wallet in the UAE, powered by the country's largest bank. I set up the DesignOps and we scaled the product with features like remittances, cash pick-up and quick cash. We also built a customer experience framework with NPS and CSAT for the digital support team.

▸ App rating went from 3.5 to 4.5 in 30 days

I created the entire experience for the biggest healthcare cooperative in Brazil. Featured on the App Store and Google Play in 2019, the app is used across the country to find doctors and book appointments and exams.

▸ Featured on App Store & Google Play, 2019

The second generation of the smart gate for Dubai Airports, from product design to the passenger inflow experience. We built styrofoam mockups to test the interface and the new machine housing. Yes, styrofoam. That concept became the foundation for the gates running at the airport today.

▸ Foundation for the gates in operation at DXB today

A strategy project that re-imagines the experience of visiting a gas station. New revenue streams, smarter payments, data for better decision-making, and digital touchpoint concepts that actually make sense for customers.

I led UX and operations of a 42-person studio: service, interaction and visual designers, content strategists and creative technologists. Together we delivered the digital transformation program covering etisalat.ae, e-commerce, the My Etisalat app and the payment machines, plus the first redesign of Smiles.

▸ Smiles reached ~1.2M users, 4.6★ on the App Store

CoreCase sells eco-friendly boxes for mining companies. We digitised the whole process of recording mineral extraction in the field, with an end-to-end flow and functional prototypes that show the full solution, from on-ground to warehouse to back-office admin.

▸ Details upon request